Meeting Industry Report Austria
With the Meeting Industry Report Austria (mira), the Austrian congress statistics, a milestone was set together with the Austrian National Tourist Office in 2009 – a continuous report that highlights the significant importance of the industry and provides a detailed overview of the meetings segment in Austria.
Please note that all mira reports are only available in German
More than numbers
The Austrian conference and convention industry serves as a showcase for Austria as a business destination. A strong positioning, along with broad awareness of the significance of this sector, backed by compelling data, enhances Austria’s credibility and expertise as a leading congress destination.
What is mira?
The Meeting Industry Report Austria provides a comprehensive overview of all national and international congresses, corporate meetings and seminars, and…
- strengthens Austria’s international positioning as an outstanding congress destination,
- highlights the importance of the industry for Austria’s economy, ensuring the necessary attention from municipalities and public authorities in the development of new infrastructure for congress and meeting tourism,
- enables the measurement of business growth in congresses, meetings and seminars, demonstrating the sector’s year-round relevance through verifiable data,
- serves as a valuable resource for the daily work of conference service providers,
- offers a basis for better market monitoring and benchmarking against other countries, helping to identify and track trends.
Data collection is conducted continuously throughout each calendar year. Key partners in this process are the regional convention bureaus, which play a crucial role in ensuring that commercial businesses, particularly hotels, provide confidential data on corporate events.
